Yes. Every day for 66 days. This is about wiring new pathways in your brain and crushing that subconscious monster that says you can’t, or you’re not creative, or you’re not a storyteller, or you’ve nothing of value to share, or you’re an imposter.

No. Recording 7 pieces of content on a Sunday and publishing them throughout the week doesn’t form a new habit. To wire new pathways you need to create daily and publish daily.

Then you start over at day 1. Will anyone know if you miss a day? Yes, Taylor Swift will know, and we don’t disappoint Tay Tay. Not only are you creating a new habit, you’re pushing yourself mentally, even on the “off” days, which builds comfort and confidence. Much like sneaking half a bag of Fudge Rounds at 11 PM when you’re on a diet, the only person you’re cheating is yourself.

Hellz yes you can! The more you create the faster you’ll get to comfort, and the faster you will tie together how to create a story around an idea when it strikes you. You will also find, as you get further away from day 1 and closer to day 66, you may start publishing more than once a day whether you planned to or not because you are starting to rewire the part of your brain that feels comfortable creating.

No. Talking about your company or product isn’t you telling a story you created, it’s telling a positioned narrative the marketing dept. created. Talking about how great your product or service is isn’t authentically you, it’s authentically a thing – it’s advertising. Think about the conversations you have each day, think about your audience, think about what makes them a better person or business, not just a better customer. Talk about that. If you’d rather, you can talk about a hobby or personal passion until you warm up to creating content your customers will see. Just create.

Absolutely! Have a conversation with a co-worker, customer, or friend about something interesting? Grab them, whip out your phone, say “let’s make a quick video about that!” and start recording.

Hellz yes! This is about forming a new habit, unlocking your creative mind, and building confidence through comfort. If a little friendly accountability and group creativity inspires you to make that happen, go for it, just don’t get caught up in others content – your message, your journey, is unique and this isn’t a challenge against others, it’s a challenge against your own age-old falsely wired thinking that you can’t do it.

Yep, sure is (sorry not sorry).  But here’s the kicker: you already have a personal brand, we all do, and we always have. Maybe that brand is “the quiet one.” Maybe it’s “The smart person that never speaks up in meetings and everyone wishes you would.” That brand exists, all you’re doing here is taking an active role in shaping it. When you become more comfortable and confident you get more at bats in meetings, in sales engagements, on podcasts, on stage, and in life.

Then you work for a shitty employer with insecure Marketing and PR people, send them to this page.

Oh, and guess what? Increasing your comfort through this storyteller journey makes other people and potential future employers take notice while also making you better prepared for interviews. (wink wink)

Oh, and to the company HR and PR Departments reading this: I’m not a lawyer, much less your lawyer, but there is plenty of case law + NLRA policy that says you do not, nor can you, own your employees personal brand or content. You also cannot control or dictate what they put on their personal social media accounts provided they don’t slander or libel the company in a way that causes damage to the brands reputation.

Starting is like jumping off the high dive – the longer you stare down at the water the harder it gets to jump. You should start when you’re ready, but the sooner you start, the sooner you’ll be crushing the world with your awesome confidence.