Our story:
beyond
the
word
In Fiji, the word Vosa translates to “language.” But to the Fijian people, it is never just about the dialect spoken or the words written.
Vosa is how you show up. It is the alignment of mind, body, spirit, and voice. It’s an expression of your essence and your commitment to the people around you. At its heart, it carries the “we go together” mentality—a deep-rooted belief that we are at our best when we are bringing everyone else along with us.
The Problem with “Professionalism.”
For too long, B2B tech has been a sea of sameness. We’ve been taught to hide the human behind the title, to speak in buzzwords, and to build brands that are polished but hollow. We’ve traded connection for “conversions.”
We think it’s time for a different language.
The Silverback in the room
We know what you’re thinking: There are no gorillas in Fiji.
You’re right. But Vosa isn’t a geography lesson—it’s a philosophy. Part revolution against the old world holding us back, part “we go together” energy. And nothing embodies that spirit quite like the gorilla.
Often misunderstood as mere displays of power, gorillas are among the most evolved, intelligent, and deeply emotional creatures on earth. They don’t just lead; they protect. They don’t just exist; they contribute to the harmony of the troop.
We’re here to help you build a brand that has the strength of a silverback and the heart of a Fijian village.
Ape support ape. In the “jungle” of B2B tech, we chose the gorilla as our mascot because they represent exactly what we want for our community:
Commanding Presence
A quiet power that doesn’t need to shout to be felt, heard, understood, and followed.
Deep Intelligence
The ability to navigate environments with ease, understand the world of others beyond the tech, and explain complex topics with clarity.
Radical Care
A commitment to themselves, their peers, and their customers. When one thrives, the troop thrives.
Revolution
A desire to escape the prison built by the old guard of marketing, branding, and positioning to build a new world, one focused on meaning, focused on the customer, focused on us.
What we do
Vosa is a high-touch growth journey for the humans in the B2B technology channel that want to become impossible to ignore. The ones that want to get recruited and chased.
We don’t “optimize profiles” or “ghostwrite posts.” We don’t talk about “marketing more” or teach you to become a youtuber. We help leaders and teams find their Vosa—their authentic presence—and use it to build trust, community, and momentum.
We believe that in a world of templated marketing, AI-generated noise, and braggadocios advertising humanity is the ultimate competitive advantage.
Presence over Polish
We focus on how you show up in spirit and voice, not just how you look on a slide deck.
We Go Together
Brand isn’t about standing above the crowd; it’s about lifting your customers, your employees, your peers, and the community with you.
Radical Warmth
Inspired by the inviting spirit of Fiji, we lead with openness. We believe B2B tech should feel as welcoming as a village square, a place for sharing, discovery, and helpfullness, not a closed boardroom.
Rooted Authority
While we lead with openness, we close with awesomeness. Not awesomeness just for us, awesomeness for everyone. We help you build a brand that is deeply grounded in your truth, making your influence unshakable and leaving others inspired.
Starting his technology career in the mid 90’s, Erik Boles founded a web dev shop. After selling that to a large competitor in Seattle he started a business technology consultancy that did networking for office systems, a mix of Value Added reseller, Systems Integrator, and Managed services. A hosting and back-end dev shop followed that when web 2.0 hit the scene and php was all the rage.
Back to back to back exits taught Erik one thing—it was never about the tech, every competitor could do that, it was about how you showed up, how much you cared about their business, and the experience you delivered. it was about brand.
From there Erik joined MX Logic to help sales teams grow revenue through brand and experience, then joined Pax8 as one of the first 5 people to help establish brand, positioning, and GtM. He was later recruited back to Pax8 to help build pax8Studios, their media arm that pushed Pax8 into this new world.
Along the way Erik has worked with dozens of MSPs and hundreds of humans in the channel to help build a brands that create a movement, get sought out, asked into the room, on stage, and recruited.
Unable to scale himself to the number of requests, and realizing brand building is more fun as a group, Erik launched Vosa to address a major void in the channel.
Made with 
for the human-led future in the Colorado Rockies
