We started Vosa with the idea that the way we engage technology buyers and earn their business needed to be rethought.

For too long we’ve relied on increasingly ineffective cookie-cutter marketing templates, done-for-you content, disruptive cold calls, and spammy email drip campaigns. 

Customers and prospects are done being sold to, and the logo is no longer enough. They are now surrounded by near limitless options and they want to do business with those that take a real interest in their success beyond the technology. They want to known we’re in this with them and that they can trust us. To succeed in this new ecosystem of value and trust we must transform how we earn the attention and business of our customers.

In talking with hundreds of technology professionals, standing out in this growing sea of options was their top priority, but they sought guidance and help on how to modernize their strategy and be top-of-mind with their audience.

With decades of experience building these programs for top technology companies and personal brands, and knowing a robust community makes this journey better, we created Vosa to solve this problem.

We are not anti-agency, far from it. But most agencies operate from a legacy playbook -creating content for you- which is kind of like having a stranger ask someone else out a date for you. Our mission to to empower you to create and connect with your audience, not have us do it for you. And when your business is ready for an agency, we have partners you can connect with.

The current landscape has a lot of companies offering templates and pre-built content which makes you look… like everyone else. 

Data shows this approach no longer works. People want to connect with you and know you put in the time and effort to be real, not that you downloaded a template to quickly get in front of them and sell them on why they should choose you. 

We’ve also participated in countless communities where people… don’t participate. We think everyone in the community should be highly engaged and willing to put in the work to elevate their brand. Vosa solves both of these problems. 

We do not. When telling your story you should never let anyone else hold the pen.

Well-planned learning tracks like Sprints and Journeys, models, frameworks, and resources coupled with a community of fellow technology professionals at all stages of their journey will turn you into the creator you never knew you could be. Avocado toast, pour over coffee, and skinny jeans optional.

If you get stuck or need a boost we have an entire community of web designers, creatives, video editors, and designers willing to jump in.

Both, and more.

Vosa is a curated collision outside the boundaries of the increasingly ineffective conventional marketing, demand gen, and sales tactics we’ve relied upon for so long. A rogue encampment of future-forward  business professionals, sales executives, marketing pros, technologists, engineers, content creators, and engagement artists at the edge of tomorrow looking to leverage the future of consumerism.

What you’ll find inside Vosa are learning tracks, models, frameworks, and resources coupled with a community of fellow creators at all stages of their journey eager to help and support each other.

Sales professionals, marketers, engineers, business development pros, VPs, CxOs and more from “I’ve never even opened LinkedIn” to “I have a flourishing Youtube channel” all call the Vosa Creators Union home.

Some are individual contributors and are here to build their personal brand to make their job easier, land their next amazing job, or both. 

Some are founders and senior executives of MSPs, ISVs, SIs, and hardware companies looking to take their business or specific teams to the next level.

They come from everywhere and all have one thing in common: they know what got us here won’t get us there and they’re eager to grow their brand to the next level.

As we move into this next evolution of business the people behind the logo are the brand. Vosa helps build your business brand by developing your personal brand. 

You have no doubt seen everyone touting 2023 as The Year of the Creator Economy, or at least seen the increase in your industry peers creating content on social platforms, and for good reason. As humans we connect with and buy from other humans, not logos. We now ignore brand marketing up front and only explore it after trust with a human has been established. The brands that deliver real value from people without pitch slapping us will win.

Vosa is more than just creating videos, podcasts, and blog posts. We take a holistic approach to the entire ecosystem through the lens of modern, authentic, human engagement.

Inside Vosa you will find learning tracks, tools, resources, and community conversations around customer persona, branding, go-to-market, go-to-ecosystem, partnerships, marketing, sales and more through the lens of modern human behavior and how they engage with trusted brands and people. You will find others to collaborate with, build partnerships with, and grow with.

We are a highly curated community where you have to apply to get in, you cannot just swipe a credit card and start participating. This ensures we have the right people participating for the right reasons.

While Vosa has many different all-inclusive forums so everyone can learn, we are also experimenting with smaller peer groups that include other technology professionals not directly in your market. 

You don’t have to be. While there is little question that video is leading right now, Vosa is focused on all forms of content —video, audio, and written— and you don’t have to start a youtube channel, a podcast, or a blog. This is about engagement, and that includes how to grow your audience just by being part of the conversation as much as it does creating organic content.

Absolutely! Whether you’re a 100 person TSP or a one-man-band just getting started. Whether you’ve got a fully fleshed out branding, positioning, and marketing strategy or not. Whether you’re a seasoned pro or you’ve never tapped record, written a blog post, spoken into a microphone, or engaged with any content on a social platform, everyone from all levels of experience are welcome here.

We ask that you apply only to make sure you are excited and eager to grow to the next level and to ensure everyone is here for the right reasons. You wouldn’t want to join a community where others don’t contribute and move you forward, so we vet every member to make sure that doesn’t happen. It also helps us eliminate brands looking to use it as a sales platform and pitch to the community.

If you’re witnessing others evolve their brand through content and engagement and fear you’re missing this fresh opportunity but don’t know where to start; if you’re serious about change and development for yourself and business; if you’ve seen that traditional methods continue to be less effective while those creating content across social platforms are gaining traction; if you want to build or rebuild a modern brand that gets noticed in this new ecosystem of trust and value, this is the place for you. Our members come from all areas of business and experience levels —CEOs, Executives, Solopreneurs, sales professionals, BDRs, SDRs, marketers, and engineers— across all sectors of technology including MSPs, ISVs, SIs, and Hardware.

If you join and find out it isn’t a fit for you let us know and we’ll refund your money. 

Still have questions? Click apply above and ask us, you don’t pay until you’re accepted. 

Working directly with technology brands and professionals in advisory roles is what led us to build the Vosa platform and community.

Right now we are focused on building a platform and community that works for everyone, but we do have future plans to offer a more intimate engagement option for the companies that need it.